Prime Visibility Industry Insights

I’m Honored To Be Nominated For The SEMPO Board

By Sandy Demitroff, President, Prime Visibility

One bit of exciting news I'd like to share is that I have been nominated for the SEMPO Board of Directors. SEMPO, a global non-profit organization, serves the search and digital marketing industry with activities centering on education, networking, and research. I am incredibly honored to be nominated alongside such a distinguished group of leaders from all areas of the industry. It is a wonderful recognition of not only my 20+ years of experience, but also of the phenomenal success Prime Visibility has had over the past year. Read More

A Message To Our Valued Clients and Friends

By Sandy Demitroff, President, Prime Visibility

I'd like to take a moment to thank you for your continued support and partnership! We are particularly thankful for the chance to build great relationships and share meaningful opportunities with our clients. Read More

Prime Visibility Launches Client Dashboard

By Pamela Nelson, Senior Director, Paid Search and Analytics

This week marks the launch of Prime Visibility's Client Dashboard, giving 24/7 access to real-time data across all services. We listened to our clients and recognized the need to have a dynamic client dashboard to track performance across multiple campaigns. Read More

Don’t Sweat It! Gear Up For Mobile Marketing And Take Our Summer Survey

By Prime Visibility Staff

Every month Prime Insights brings you news and information on digital marketing but this month, we want to hear from you! Have you been thinking about mobile marketing? Don't sweat it! Prime Visibility has got you covered! Take our brief five question mobile marketing survey. We'll publish the results in the July/August issue and in the upcoming months we'll give you tips and advice how your business can take advantage of the latest mobile marketing opportunities. http://www.surveymonkey.com/s/22PCSY5 Read More

Paid Search Instant Preview: A Sign of The Things to Come

By Emily Salant

It seems like these days Google comes out with a new feature every week. The question that always remains constant in our world of digital marketing is "what does this mean for our clients?" Often times what may seem extremely relevant to us as advertisers, at the end of the day, turns out not to have the impact (negative or positive) that we initially thought it would. Read More

Google +1 – What It Is And How It Will Affect Search

By Prime Visibility Staff

Google recently announced its latest enhancement, Google +1, an experimental new feature that lets you recommend certain websites with the click of a button; much like you might "Like" something on Facebook. Read More

Online Opportunities With Your Offline Network

By Andrew Hazen

We're all aware that strategic networking can significantly increase our business while allowing us to meet and help others. Companies such as LinkedIn base their business model around it...But it is shocking to realize that a majority of business networking exists offline Read More

Looking Beyond Your Rankings

By Andrew Hazen

We all strive to achieve Top 5 organic search rankings in Google, Yahoo & Bing because most believe that having this prime visibility alone will generate business...this is not always so! Other key metrics should be analyzed to ascertain the impact and effect of ALL your search rankings, not just those in the Top 5. Are you satisfied with your current search engine rankings? Read More

Your Digital Marketing for the New Year

By Andrew Hazen

I am constantly amazed with the business owners I speak with who are unsure of their paid search metrics such as spend, conversion rates and cost per acquisition... all they know is that they use paid search and they also get orders/leads. Ask questions and get answers in the New Year... learn what does and does not work for your paid search campaigns! Are you testing Retargeting? If not, why? Read More