Prime Visibility Industry Insights

PRIMEINSIGHTS Digital News & Views - February 2012 Articles

Followers! Likes! Retweets! Value?

By Jeff Lerner, Vice President, Digital Media

In the column, "Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes," I extolled (thank you, Word-of-the-Day calendar) Dunkin' Donuts for its exemplary use of Twitter in turning my negative customer experience into a net positive. Even though I probably would have continued to patronize them, let's instead say that their thoughtful tweet saved them my business - which we'll estimate at roughly $300 in delicious coffee per year. Read More

For Higher Rankings, Content Is Best Served Fresh

By Kathy Sanders, Content Manager

Google recently updated its algorithm and "fresh" content is one of its key areas of focus. Designed to show more current, relevant results, the update potentially rewards websites that have new, recently added content with higher rankings. This impact of this new "freshness" algorithm is significant, affecting about 35% of queries. Read More

SEO and Social Media Convergence Heats Up in 2012

By Scott Litvack, SEO Services

The convergence of SEO and Social Media is likely to heat up in 2012. It has been slightly more than a year since Google and Bing publicly started to take into account social media as a ranking signal. The ultimate goal of the search engines is to find the best answer to a user's query with the fewest clicks, in the shortest amount of time. Read More

Set Fire to Your Email Marketing Campaigns

By Jerome Benanti, Email Marketing Manager

As we are well on our way into the first quarter of 2012, many companies are thinking about how to set their email marketing campaigns off on the right track. Here are 5 hot tips to get your email marketing program booming in 2012. Read More

Will Google’s Search, Plus Your World Be a Game Changer in SEO?

By Scott Litvack, SEO Services

Google has introduced what may be the next evolutionary step in search with the roll out of Google's Search, plus Your World. Google's search results have been influenced by social signals for quite some time. The significant change with Google's new integration of search and social is when you are logged in to your Google account, you will see personal results from your Google+ photos and posts, Google profiles in autocomplete and in results, and Google+ pages related to a specific topic or area of interest. Read More

For Branding, There’s Nothing Hotter Than Simplicity

By Lauren La Franca, Administration

Leonardo Da Vinci once said, "Simplicity is the ultimate sophistication" and such applies even in the digital world hundreds of years later, where less is certainly more. Top companies such as Pepsi, Nike, Mercedes-Benz and Apple have replaced their branding with what were once overly busy and complex logos to simplistic ones. Read More