Prime Visibility Industry Insights

PRIMEINSIGHTS Digital News & Views - June 2011 Articles

Don’t Sweat It! Gear Up For Mobile Marketing And Take Our Summer Survey

By Prime Visibility Staff

Every month Prime Insights brings you news and information on digital marketing but this month, we want to hear from you! Have you been thinking about mobile marketing? Don't sweat it! Prime Visibility has got you covered! Take our brief five question mobile marketing survey. We'll publish the results in the July/August issue and in the upcoming months we'll give you tips and advice how your business can take advantage of the latest mobile marketing opportunities. http://www.surveymonkey.com/s/22PCSY5 Read More

AdCenter Releases Keyword Level Quality Score

By Mike Pietro, Paid Search Strategist

Microsoft has recently released a keyword level quality score similar to Google's keyword level quality score. This feature in adCenter is designed to provide feedback on how an advertiser's keywords are performing within the marketplace. Read More

Google Panda: The Fallout Continues

By Scott Litvack, SEO Services

Content sites are still facing the fallout from the Google Panda update. The update has been rolled out in stages from February through May. The update was initially meant to target so called "Content Farms" that were impacting the quality of the search results. Read More

Protecting Your Brand Against the New .XXX Domain

By Pamela Nelson, Senior Director, Paid Search and Analytics

This fall, a new domain, .XXX for porn will be launched. ICANN (the Internet Corporation for Assigned Names and Numbers) approved the new .xxx top level domain for the adult entertainment industry on March 18. Read More

Great Customer Service Is Worth Its Weight In Gold

By Sean Cashman, Senior Account Director

The goal of all search engines is to provide the user with the most accurate results for queries so that the inquiry can be "solved" within a single click. Google and Bing have advanced that cause with the integration and emphasis on social media and online reputation as factors in how they judge and rank websites. Read More

Keep your Facebook Working While You Are At The Beach Playing

By Jerome Benanti, Email Marketing Manager

As summer approaches more and more people will be vacationing and spending the dog days of summer at the beach and not in front of a computer. Keeping your Facebook fan acquisition booming during the summer does not have to be a challenge. Read More