PRIMEINSIGHTS Digital News & Views - May 2011 Articles

Paid Search Instant Preview: A Sign of The Things to Come

By Emily Salant

It seems like these days Google comes out with a new feature every week. The question that always remains constant in our world of digital marketing is "what does this mean for our clients?" Often times what may seem extremely relevant to us as advertisers, at the end of the day, turns out not to have the impact (negative or positive) that we initially thought it would. Read More

Paid Search – It’s Time to Start Growing

By Justin Tamburro, Senior Paid Search Strategist

With spring clean up completed, it's time to jump into action with a growth plan. Now having several weeks of tracking and optimization behind us, seasonal opportunities for the summer should begin to stand out. There are several important KPIs that should be monitored that will indicate an opportunity, or a potential threat to your campaign. Read More

Strategic Email Marketing Campaigns That Will Make Your Company Blossom This Spring

By Jerome Benanti, Email Marketing Manager

In order to grow, businesses need a steady list of leads that have an interest in your product offering. Email marketing can generate qualified leads that can help you reach your goals. Read More

Grow Your Social Networks the Right Way

By David Neuman, Social Media Manager

If you successfully grow your Facebook Fan Page to 10,000 fans, but no one has ever interacted with your page, you have two visits to your website from Facebook, and nobody has converted into a goal / sale, would you still call your Facebook campaign a success? Read More

SEO Requires the Right People and the Right Tools

By Scott Litvack, SEO Services

When entering the growth phase of your digital marketing strategy, you should feel confident that your SEO partner is highly experienced and equipped with the right technology for the tough job of taking your enterprise level website to the top of the search results. This combination is what will lead you to achieve a successful enterprise SEO campaign. Read More