I'd like to take a moment to thank you for your continued support and partnership! We are particularly thankful for the chance to build great relationships and share meaningful opportunities with our clients. Read More
Is it me or do you notice that the holiday season begins earlier every year? This year Christmas music was playing at CVS on Halloween and Starbucks introduced their joyful red and white holiday-themed cup promptly on November 1st. It made me anxiously think, it's time to make my list and shop, shop, shop. Read More
I had just completed the three-step engagement process. Step one, as is tradition, was getting the blessing of my future parents-in-law. Step two was popping the question. And step three? Switching my Facebook status to "Engaged." I barely had time to stare at how weird that looked when the advertisers descended upon their new mark. Wedding rings, wedding locations, wedding photographers, honeymoon discounts - it was clear my friends and family weren't the only ones who cared I was getting hitched. Read More
Black Friday and especially Cyber Monday are two crucial days to the world of e-commerce during the holiday season. Online retail spending for these two days (and the holiday season as a whole) has continued to increase year over year. Read More
If you're managing a brand's Social Media campaign, chances are you are doing more than just focusing on one individual channel. As the importance of Social Media has continued to grow over the past couple of years, so has the amount of tools and websites that exist to help brands manage and track their Social Media initiatives. Read More
While Santa may leave toys under the trees of children who have behaved themselves over the course of 12 months, he rarely visits e-commerce sites and buys everything he needs for his one night adventure across the globe. Read More
Google Analytics has recently launched functionality to display Multi-Channel Funnels. Here, at Prime Visibility, we've been doing this for Paid Search through SearchForce, our portfolio bid management platform. The ability to track cross channel in GA supplements what we can track in SearchForce with segmentation, device tracking and application tracking. Read More
In just a few short days, the calendar will read November 11, 2011, or in the abbreviated format, 11/11/11. What a perfect excuse to hold a promotional event! Consider offering customers 11% off by using promotion code "111111" at checkout, or an $11 credit and 30% off with code "111111" or still yet, select eleven items and offer them at an $11 discount. Read More
We often think of SEO as a technical and business process that is meant to simply increase revenue. But as much as you benefit from SEO, so do your customers, by addressing their specific wants and needs. Read More
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