PRIMEINSIGHTS Digital News & Views - October 2011 Articles

Prime Visibility Launches Client Dashboard

By Pamela Nelson, Senior Director, Paid Search and Analytics

This week marks the launch of Prime Visibility's Client Dashboard, giving 24/7 access to real-time data across all services. We listened to our clients and recognized the need to have a dynamic client dashboard to track performance across multiple campaigns. Read More

4 Times When Using AdWords Will Frustrate You

By Jeff Lerner, Vice President, Digital Media

The advantages of online advertising compared to its more traditional brethren are readily apparent: online advertising campaigns are generally cheaper and significantly easier to produce than television spots, billboards, print ads, and even those planes that fly banners behind them. Read More

Facebook Timeline: What Does it All Mean?

By Jerome Benanti, Email Marketing Manager

If you think about it, the Web, along with Facebook, is moving towards being a scrapbook of sorts; in a recent overhaul of the Facebook profile, the Timeline was introduced. The Facebook Timeline replaces the existing Facebook Profile. Using an algorithm, the Timeline compiles the most important moments of your life through photos, videos, status updates and locations you have visited. Read More

Budgeting and Planning for a Big Win

By Justin Tamburro, Senior Paid Search Strategist

During the holidays, it costs more to get to those customers, especially in your paid search campaign. Many businesses will be putting more money against their marketing campaigns, and it takes a little planning and research to decide when the best time to spend it is. Read More

Facebook Advertisements: Planning for Q4

By David Neuman, Social Media Manager

Since its launch in 2007, Facebook ads have proven to be a valuable advertising platform for millions of advertisers. The advantage of advertising on Facebook over other ad platforms is the ability to reach a highly targeted audience Read More