Prime Visibility Industry Insights

PRIMEINSIGHTS Digital News & Views - September 2011 Articles

A Tablet (Site) Should Be On Your Holiday Wishlist

By Jeff Lerner, Vice President, Digital Media

Over the past few years, much has been written about the need for companies, large and small, to have a mobile-friendly website. Recent statistics show that by the end of 2011, mobile search will account for over 10% of all search engine queries. Combined with the growth of mobile display ads, local check-in services, and comparison shopping tools, mobile websites are being visited more frequently every day. Users have come to expect the same clean and easy to navigate experience from a mobile site that they do from a desktop. So why are there still so many companies that have not embraced mobile sites for their business? Read More

Fine-Tune Your Smartphone SEO Strategy for the Holidays

By Scott Litvack, SEO Services

As we gear up for the 2011 Holiday Shopping Season, the extraordinary growth of smartphone usage will have a major impact on your e-commerce SEO strategy. Consider these stats: Read More

Sitelinks Ad Extensions: A Real No-Brainer

By Jason Feder, Paid Search Specialist

Sitelinks are incredibly easy to set up and use for any campaign, though most effective on brand terms, where all six Sitelinks will show due to the high quality score and relevance. As there is no downside to using Sitelinks, it's surprising to see so many ad campaigns that still do not use them. Read More

Structuring Your Social Media Strategy for the Holiday Season

By David Neuman, Social Media Manager

For most businesses, this is the time of year where revenue and marketing spend is at its highest and their Social Media efforts are at their most aggressive. Tweeting and posting on Facebook more often can help with brand goals, but Social Media marketers need to incorporate additional strategies to their holiday season planning in order to maximize their return. Read More

What is “Good” Content?

By Kathy Sanders, Manager - Copywriting Group

With the Google Panda update penalizing low quality content farms and content scrapers, it is becoming increasingly important for websites to feature high quality content. When working on your website, keep in mind the following good content criteria: Read More

Link Building for Holiday Organic Search Traffic

By Bryan Bacarella, Account Director

With winter holidays just a couple months away, now is the time to make a push in organic search engine rankings for your holiday and non-holiday related terms. After getting all on-page SEO squared away, the next step is to focus on off-page SEO and build fresh links to your website. Read More

How to Plan a Successful Year-End Email Campaign

By Jerome Benanti, Email Marketing Manager

Believe it or not, it's time to start planning for the holiday season! With the start of the holiday rush among us, the click and open rates of this year's emails are expected to outperform 2010's numbers by 23% and 11%, respectively. Read More