Prime Visibility Industry Insights » Interactive Marketing

Followers! Likes! Retweets! Value?

By Jeff Lerner, Vice President, Digital Media

In the column, "Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes," I extolled (thank you, Word-of-the-Day calendar) Dunkin' Donuts for its exemplary use of Twitter in turning my negative customer experience into a net positive. Even though I probably would have continued to patronize them, let's instead say that their thoughtful tweet saved them my business - which we'll estimate at roughly $300 in delicious coffee per year. Read More

For Higher Rankings, Content Is Best Served Fresh

By Kathy Sanders, Manager - Copywriting Group

Google recently updated its algorithm and "fresh" content is one of its key areas of focus. Designed to show more current, relevant results, the update potentially rewards websites that have new, recently added content with higher rankings. This impact of this new "freshness" algorithm is significant, affecting about 35% of queries. Read More

Set Fire to Your Email Marketing Campaigns

By Jerome Benanti, Email Marketing Manager

As we are well on our way into the first quarter of 2012, many companies are thinking about how to set their email marketing campaigns off on the right track. Here are 5 hot tips to get your email marketing program booming in 2012. Read More

For Branding, There’s Nothing Hotter Than Simplicity

By Lauren La Franca, Administration

Leonardo Da Vinci once said, "Simplicity is the ultimate sophistication" and such applies even in the digital world hundreds of years later, where less is certainly more. Top companies such as Pepsi, Nike, Mercedes-Benz and Apple have replaced their branding with what were once overly busy and complex logos to simplistic ones. Read More

Breaking Through The Holiday Comparison Shopping Clutter

By Andrea Snyder, Vice President, Client Services

Is it me or do you notice that the holiday season begins earlier every year? This year Christmas music was playing at CVS on Halloween and Starbucks introduced their joyful red and white holiday-themed cup promptly on November 1st. It made me anxiously think, it's time to make my list and shop, shop, shop. Read More

For Now, Facebook Remains an Imperfect Advertiser’s Dream

By Jeff Lerner, Vice President, Digital Media

I had just completed the three-step engagement process. Step one, as is tradition, was getting the blessing of my future parents-in-law. Step two was popping the question. And step three? Switching my Facebook status to "Engaged." I barely had time to stare at how weird that looked when the advertisers descended upon their new mark. Wedding rings, wedding locations, wedding photographers, honeymoon discounts - it was clear my friends and family weren't the only ones who cared I was getting hitched. Read More

10 Social Media Tools to be Grateful For

By David Neuman, Social Media Manager

If you're managing a brand's Social Media campaign, chances are you are doing more than just focusing on one individual channel. As the importance of Social Media has continued to grow over the past couple of years, so has the amount of tools and websites that exist to help brands manage and track their Social Media initiatives. Read More

11/11/11 Is Tomorrow- Are you Running a Promotion?

By Christine Borg, Account Director

In just a few short days, the calendar will read November 11, 2011, or in the abbreviated format, 11/11/11. What a perfect excuse to hold a promotional event! Consider offering customers 11% off by using promotion code "111111" at checkout, or an $11 credit and 30% off with code "111111" or still yet, select eleven items and offer them at an $11 discount. Read More

Facebook Timeline: What Does it All Mean?

By Jerome Benanti, Email Marketing Manager

If you think about it, the Web, along with Facebook, is moving towards being a scrapbook of sorts; in a recent overhaul of the Facebook profile, the Timeline was introduced. The Facebook Timeline replaces the existing Facebook Profile. Using an algorithm, the Timeline compiles the most important moments of your life through photos, videos, status updates and locations you have visited. Read More