Is it me or do you notice that the holiday season begins earlier every year? This year Christmas music was playing at CVS on Halloween and Starbucks introduced their joyful red and white holiday-themed cup promptly on November 1st. It made me anxiously think, it's time to make my list and shop, shop, shop. Read More
I had just completed the three-step engagement process. Step one, as is tradition, was getting the blessing of my future parents-in-law. Step two was popping the question. And step three? Switching my Facebook status to "Engaged." I barely had time to stare at how weird that looked when the advertisers descended upon their new mark. Wedding rings, wedding locations, wedding photographers, honeymoon discounts - it was clear my friends and family weren't the only ones who cared I was getting hitched. Read More
If you're managing a brand's Social Media campaign, chances are you are doing more than just focusing on one individual channel. As the importance of Social Media has continued to grow over the past couple of years, so has the amount of tools and websites that exist to help brands manage and track their Social Media initiatives. Read More
In just a few short days, the calendar will read November 11, 2011, or in the abbreviated format, 11/11/11. What a perfect excuse to hold a promotional event! Consider offering customers 11% off by using promotion code "111111" at checkout, or an $11 credit and 30% off with code "111111" or still yet, select eleven items and offer them at an $11 discount. Read More
If you think about it, the Web, along with Facebook, is moving towards being a scrapbook of sorts; in a recent overhaul of the Facebook profile, the Timeline was introduced. The Facebook Timeline replaces the existing Facebook Profile. Using an algorithm, the Timeline compiles the most important moments of your life through photos, videos, status updates and locations you have visited. Read More
Since its launch in 2007, Facebook ads have proven to be a valuable advertising platform for millions of advertisers. The advantage of advertising on Facebook over other ad platforms is the ability to reach a highly targeted audience Read More
Over the past few years, much has been written about the need for companies, large and small, to have a mobile-friendly website. Recent statistics show that by the end of 2011, mobile search will account for over 10% of all search engine queries. Combined with the growth of mobile display ads, local check-in services, and comparison shopping tools, mobile websites are being visited more frequently every day. Users have come to expect the same clean and easy to navigate experience from a mobile site that they do from a desktop. So why are there still so many companies that have not embraced mobile sites for their business? Read More
For most businesses, this is the time of year where revenue and marketing spend is at its highest and their Social Media efforts are at their most aggressive. Tweeting and posting on Facebook more often can help with brand goals, but Social Media marketers need to incorporate additional strategies to their holiday season planning in order to maximize their return. Read More
With the Google Panda update penalizing low quality content farms and content scrapers, it is becoming increasingly important for websites to feature high quality content. When working on your website, keep in mind the following good content criteria: Read More
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