Black Friday and especially Cyber Monday are two crucial days to the world of e-commerce during the holiday season. Online retail spending for these two days (and the holiday season as a whole) has continued to increase year over year. Read More
Google Analytics has recently launched functionality to display Multi-Channel Funnels. Here, at Prime Visibility, we've been doing this for Paid Search through SearchForce, our portfolio bid management platform. The ability to track cross channel in GA supplements what we can track in SearchForce with segmentation, device tracking and application tracking. Read More
The advantages of online advertising compared to its more traditional brethren are readily apparent: online advertising campaigns are generally cheaper and significantly easier to produce than television spots, billboards, print ads, and even those planes that fly banners behind them. Read More
During the holidays, it costs more to get to those customers, especially in your paid search campaign. Many businesses will be putting more money against their marketing campaigns, and it takes a little planning and research to decide when the best time to spend it is. Read More
Sitelinks are incredibly easy to set up and use for any campaign, though most effective on brand terms, where all six Sitelinks will show due to the high quality score and relevance. As there is no downside to using Sitelinks, it's surprising to see so many ad campaigns that still do not use them. Read More
Microsoft has recently released a keyword level quality score similar to Google's keyword level quality score. This feature in adCenter is designed to provide feedback on how an advertiser's keywords are performing within the marketplace. Read More
With spring clean up completed, it's time to jump into action with a growth plan. Now having several weeks of tracking and optimization behind us, seasonal opportunities for the summer should begin to stand out. There are several important KPIs that should be monitored that will indicate an opportunity, or a potential threat to your campaign. Read More
With the first day of spring in the recent past, chances are there's going to be some fine-tuning to do. It's time to look at ad copy, keywords, landing pages and your competitors to make sure that your campaigns are generating the most revenue per dollar. Read More
Last October, Yahoo! and Bing began merging platforms in an effort to gain more market share and compete on more even ground with Google. One set of keywords and ads is served on both the Yahoo! and Bing engines and managed collectively. Read More
Make sure to sign up for the Prime Insights monthly newsletter to keep up with our latest digital marketing agency news.
Services
Search Engine Optimization
Paid Search
Display / Media Buying
Social Media
Mobile Marketing
Email Marketing
Web Design
1660 Walt Whitman Road, Suite 100
Melville, NY 11747
Facebook
Twitter
Blog