Last October, Yahoo! and Bing began merging platforms in an effort to gain more market share and compete on more even ground with Google. One set of keywords and ads is served on both the Yahoo! and Bing engines and managed collectively. Read More
It's mid-February already. This year is flying by. We now should be setting up March promotions for St. Patrick's Day and March Madness and planning for the future holidays. Advertisers need to be in front of consumers at all stages of the buying cycle, from research and reviews, to consideration and purchasing. Read More
Local search proved to be a focal point for digital media in 2010. From the search engines, to social media, to mobile, everyone wanted a cut of the decidedly fragmented local search market. Many events in 2010 reflect the growing size and potential of this market including: the launch of Twitter and Facebook Places, the integration of local results into Google SERPs, the rise of Groupon, and the popularity of mobile apps such as Yelp and Poynt. Read More
Yahoo felt compelled to line up excuses for its poor showing on Comescore’s latest report…. The report claimed that Yahoo had suffered a marginal drop in market share in September but that Google managed to garner a relatively larger slice of the pie. In truth, the figures had put Google so far ahead that it [...] Read More
Today Google released two tools aimed at removing costs from serving up display ads across the Google Display Network. The tools — Display Campaign Optimizer and Contextual Targeting Tool–are geared toward helping advertisers reach performance goals on the Google Display Network, simplify the entire system to buy and sell display ads, and open the entire [...] Read More
Back in early 2008, Google changed its philosophy on broad match and introduced expanded broad match. At the time, this had many advertisers upset, as Google’s expanded broad match had many disadvantages to an advertiser looking for quality traffic from their broad match keywords. Google insisted that its expanded broad match was to give more [...] Read More
Without eyeballs, all internet marketing campaigns are doomed to fail. It’s the number of eyeballs that the search engines use to create the most influential reporting metric, impressions. This is a term that most people often don’t pay any attention to in the online marketing world. Impressions are the foundation and backbone of every online [...] Read More
Click-to-call for apps and mobile website content is a new mobile advertising format that Google AdWords has released to all of its advertisers. In order to help increase the reach of your ads across the mobile web, Google has expanded their popular click-to-call functionality on mobile search ads to now include mobile content and apps. [...] Read More
What would a television be without the internet? What would the internet be without television? These are the types of questions we will be asking ourselves in 5 to 10 years. Google recently announced a new platform called Google TV. This mega merger of entertainment will bring all kinds of web content right into the [...] Read More
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