Content sites are still facing the fallout from the Google Panda update. The update has been rolled out in stages from February through May. The update was initially meant to target so called "Content Farms" that were impacting the quality of the search results. Read More
The goal of all search engines is to provide the user with the most accurate results for queries so that the inquiry can be "solved" within a single click. Google and Bing have advanced that cause with the integration and emphasis on social media and online reputation as factors in how they judge and rank websites. Read More
When entering the growth phase of your digital marketing strategy, you should feel confident that your SEO partner is highly experienced and equipped with the right technology for the tough job of taking your enterprise level website to the top of the search results. This combination is what will lead you to achieve a successful enterprise SEO campaign. Read More
Invest in content creation. It isn't enough to just post content on your site. Google's 'Farmer' Algorithm has shown that sites using tactics to game the system with low quality content, or simply reusing content generated by others, eventually will have their rankings reduced. Read More
There are growing concerns within the Search community that low-quality, duplicated, and in some cases, scraped or auto-generated content is making its way to the top of Search Engine Results Pages. Read More
Apple's Steve Jobs was quoted last April as saying that search doesn't happen on Mobile. Yet the latest data suggests otherwise. Mobile search accounts for more than 10% of Google search volume. Read More
Welcome to the start of another new year. Of course it is time to roll out those ubiquitous New Year's resolutions. These are the promises we make to ourselves for what we will improve in the coming year. Everyone resolves to lose weight, manage their time better and spend more of it with loved ones. Read More
ABC, CBS and NBC began blocking their content from streaming on Google’s new Web-TV service. The accepted wisdom is that the networks are wary of Google gaining too much control over their premium online content, and afraid they won’t be fairly compensated under any terms. Presently, Google TV doesn’t alter the ads that networks package [...] Read More
According to new data from mobile video ad network Rhythm NewMedia, Apple devices still lead the Google platform in click-through rates on video ads. Leading the way was the iPad, with interactive pre-roll ads generating a click-through rate approaching 2.5% on the Apple tablet compared to about 1.5% for the iPod touch, 1% for the [...] Read More
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