Prime Visibility Industry Insights

For Now, Facebook Remains an Imperfect Advertiser’s Dream

By Jeff Lerner, Vice President, Digital Media

I had just completed the three-step engagement process. Step one, as is tradition, was getting the blessing of my future parents-in-law. Step two was popping the question. And step three? Switching my Facebook status to "Engaged." I barely had time to stare at how weird that looked when the advertisers descended upon their new mark. Wedding rings, wedding locations, wedding photographers, honeymoon discounts - it was clear my friends and family weren't the only ones who cared I was getting hitched. Read More

Three Key Focus Areas For Paid Search Holiday Campaign Success

By Mike Pietro, Paid Search Strategist

Black Friday and especially Cyber Monday are two crucial days to the world of e-commerce during the holiday season. Online retail spending for these two days (and the holiday season as a whole) has continued to increase year over year. Read More

10 Social Media Tools to be Grateful For

By David Neuman, Social Media Manager

If you're managing a brand's Social Media campaign, chances are you are doing more than just focusing on one individual channel. As the importance of Social Media has continued to grow over the past couple of years, so has the amount of tools and websites that exist to help brands manage and track their Social Media initiatives. Read More

Ho Ho Holy Cow It’s Holiday Season Already!

By Patrick Reinhart, SEO Specialist

While Santa may leave toys under the trees of children who have behaved themselves over the course of 12 months, he rarely visits e-commerce sites and buys everything he needs for his one night adventure across the globe. Read More

Google Analytics Launches Multi-Channel Funnel Reports

By Pamela Nelson, Senior Director, Paid Search and Analytics

Google Analytics has recently launched functionality to display Multi-Channel Funnels. Here, at Prime Visibility, we've been doing this for Paid Search through SearchForce, our portfolio bid management platform. The ability to track cross channel in GA supplements what we can track in SearchForce with segmentation, device tracking and application tracking. Read More

11/11/11 Is Tomorrow- Are you Running a Promotion?

By Christine Borg, Account Director

In just a few short days, the calendar will read November 11, 2011, or in the abbreviated format, 11/11/11. What a perfect excuse to hold a promotional event! Consider offering customers 11% off by using promotion code "111111" at checkout, or an $11 credit and 30% off with code "111111" or still yet, select eleven items and offer them at an $11 discount. Read More

7 Ways Your Customers are Thankful for Your SEO Campaign

By Scott Litvack, SEO Services

We often think of SEO as a technical and business process that is meant to simply increase revenue. But as much as you benefit from SEO, so do your customers, by addressing their specific wants and needs. Read More

Prime Visibility Launches Client Dashboard

By Pamela Nelson, Senior Director, Paid Search and Analytics

This week marks the launch of Prime Visibility's Client Dashboard, giving 24/7 access to real-time data across all services. We listened to our clients and recognized the need to have a dynamic client dashboard to track performance across multiple campaigns. Read More

4 Times When Using AdWords Will Frustrate You

By Jeff Lerner, Vice President, Digital Media

The advantages of online advertising compared to its more traditional brethren are readily apparent: online advertising campaigns are generally cheaper and significantly easier to produce than television spots, billboards, print ads, and even those planes that fly banners behind them. Read More